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Posted on:2015-02-12 14:01:08    Source:http://www.mickeylightfoot.com    Editor: Lynn Ma

 Zoomlion Concrete Machinery Branch Company’s overseas marketing company in Saudi Arabia has signed an order with a Saudi Arabian dealer for a 174RSU concrete pump. This is the first time Zoomlion has exported a concrete pump product to the Saudi Arabian market and it is expected to open up a route for Zoomlion to sell more pumps to this country.

Historically there has been little demand for concrete pumps in the Saudi Arabian concrete machinery market, with sales of most concrete machinery companies concentrated in the areas of concrete pump trucks, truck-mounted mixers, and concrete batching plants. Since the overseas marketing company of Zoomlion Concrete Machinery Branch Company entered the Saudi Arabian market, it has worked with dealers to expand exports and increase the market share of Zoomlion concrete pump products.

In 2014, the Saudi Arabian construction machinery market has improved and bringing opportunities to sell lesser-known engineering machinery products have increased. The Concrete Machinery Branch Company’s overseas marketing company managed to seize this opportunity raising its awareness of the country’s demand trend for construction equipment. Through its communication with dealers, it analyzed the future market prospects for concrete pumps in Saudi Arabia and successfully signed its first order for a 174RSU concrete pump, which will be used as exhibit in the dealer’s showroom. This will not only allow local customers to see a Zoomlion concrete pump up close, but also lay a foundation for Zoomlion’s future in the Saudi Arabian market. 

The dealer said that they would take the concrete pump to the BIG5 exhibition in Dubai next year, which will comprehensively promote the Zoomlion brand and help Zoomlion concrete pump products seize the initiative in Saudi Arabian market.


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